Industry Marketing Manager (Government) @ Initiate Systems
Company: Initiate Systems
Location: Chicago, IL
Description:
Company Description:
Initiate Systems is the proven leader in one of the world’s hottest enterprise software categories: Master Data Management (MDM). Their cutting-edge solutions enable organizations to identify, consolidate, and create a trusted view of the data they have across different systems. Initiate Systems is considered a visionary in their field by major industry consultants. They serve a variety of industries with offices around the globe and have an impressive client base, including many Fortune 500, government and large healthcare clients, such as Microsoft, CVS, Humana, Wells Fargo, and Cedars-Sinai Medical Center.
Founded in 1995 and headquartered in Chicago, Initiate Systems has analyzed billions of individual records for hundreds of customers in its history. They have recently experienced tremendous growth in new business and are building their solution delivery teams to accommodate that growth.
Initiate Systems offers tremendous career growth opportunities, exposure to a variety of client environments and complex projects, and an exciting, fast-paced work environment.
Position Summary:
The Industry Marketing Manager (Government) is responsible for creating content and strategy as well as developing, executing and evaluating integrated sales and marketing programs that drive pipeline growth/revenue for the federal sales team. Collaborate with sales and marketing leadership to define the right mix of marketing strategies and execute tactics needed to move prospects and customers through the sales cycle. Work closely with product owners and sales to ensure efforts support focus areas and meet needs.
Essential Responsibilities:
• Collaborate with product management and content experts to develop messaging and content and incorporate into lead generation strategy. Materials may include white papers, presentations, online or live seminars, direct mail, tradeshow material, etc.
• Create and execute marketing programs to drive sales activity and revenue; choosing the right mix of activities to bring leads in and to support closing the existing pipeline
• Manage outside vendors by providing content direction and overseeing development of direct response projects and marketing events
• Seek out media placements (both advertising and editorial), speaking and exhibiting opportunities and collaborate with and coach content experts speaking at online or in-person events
• Communicate with sales management and account executives to set goals and gain buy-in
• Manage a budget and track marketing program ROI
Travel Responsibilities:
• Travel required-up to 10%
Skills and Experience Requirements:
• Bachelor’s degree and 5-7 years in B2B marketing experience
• Proven ability to plan and lead marketing projects from concept through implementation and measurement
• Experience creating compelling content that drives lead generation
• Proven results in managing successful demand-creation programs, including sponsorships and events
• Proven project management experience working with multiple deadlines and working within budget
• Knowledge of enterprise software products and government applications a plus
• Excellent written, verbal and organizational skills
Initiate Systems is an Equal Opportunity / Affirmative Action Employer
To Apply:
